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How to Earn Money From Instagram in India

How to Earn Money from Instagram in India (2023 Guide)

Looking for how to earn money from Instagram in India online? Instagram has blown up in India and has become one of the top social media platforms, with over 2 billion monthly users. Given its huge popularity and engagement, Instagram offers tremendous opportunities for regular folks to earn money.

Whether you’re an influencer, creator, seller, or savvy user, you can generate income through Instagram in multiple ways.

This comprehensive guide will discuss various tactics and strategies to earn money from Instagram in India. Also, if you want to know how to earn money from Instagram reels, read on!

Ways to Make Money From Instagram in India

Here are some of the most effective strategies and opportunities to make money from Instagram in the Indian market:

1. Become an Instagram Influencer

Being an influencer is arguably the most lucrative way to make money from Instagram. Brands shell out fat stacks to influencers to promote their products and services to their followers. Concentrate on engagement rate and niche authority to build a reliable follower base (10k+).

Here’s how to transform into an influencer:

  • Pick a niche – Beauty, fashion, food, travel, fitness, etc. Become THE authority in one broad niche.
  • Use relevant hashtags – Leverage popular hashtags related to your niche to get on people’s radar. Location tags also help.
  • Post high-quality snaps and videos – Eye-catching photos and trendy reels that folks find entertaining and engaging.
  • Engage with your audience – Reply to comments, answer their questions – and build real connections.
  • Partner with brands – Approach brands once you have 10k+ followers and good engagement.

2. Get Paid for Sponsored Posts

Thinking about how to earn money from Instagram by post? Once you have a solid following, you can start working with brands to promote their stuff through sponsored posts and stories. Rates vary from ₹10k-5 lakhs per post based on your follower count and niche. Micro-influencers can earn ₹2,000-10,000 per post.

Be transparent and use #ad or #sponsored in your posts. Some ways to get brand deals:

  • Reach out to brands that align with your niche and pitch collaboration ideas
  • Share your media kit (followers, engagement metrics) to showcase your value
  • Negotiate pricing based on effort, follower count, and brand budget
  • Sign an agreement/contract before starting any paid partnership

3. Sell Your Own Products or Services

You can sell your own offerings directly through Instagram – physical products, digital downloads, online workshops, consultancy services, and more.

Some products you can sell on Instagram:

  • Digital downloads like ebooks, presets, online courses, guides, etc.
  • Physical products – t-shirts, art, jewelry, crafts, etc.
  • Paid online services like fitness training, business consulting, diet plans, etc.
  • Exclusive content, lives, stories, etc., for subscribers who pay a monthly fee.

Promote your paid offerings in your Instagram bio or highlights.

4. Earn from Affiliate Marketing

Affiliate marketing allows you to earn a commission by promoting other brands and products. It’s easy to make money from affiliate programs as an influencer on Instagram.

Ways to earn via affiliate marketing:

  • Promote affiliate links in your bio and posts – You get a commission when users click and make a purchase. Amazon and Flipkart have such programs.
  • Share coupon codes and offer discounts on products – Many brands provide exclusive discount codes to influencers, giving you a commission when used.
  • Review products as an affiliate partner – Brands send you their new products for free; you review them on your profile and earn commissions.
  • Interview affiliate partners and brands on IGTV – Drive traffic and sales for them by featuring their products/services on your IGTV videos.

5. Create Sponsored Content for Brands

If you have a high-quality Instagram feed and great content creation skills, brands may approach you directly to create sponsored content like photos, reels, or IGTV videos. This is a great way to earn money, especially as a photographer or creative influencer.

Some tips to earn from creating sponsored content:

  • Have a consistent editing style and aesthetic feed to showcase your skills.
  • Be open to creating custom branded content for brands – product photos, behind the scenes, short videos etc.
  • Understand the brand’s requirements and create content aligned to their needs.
  • Negotiate payment based on effort, time and usage rights for the content.
  • Get contracts signed before creating any branded content.

6. Monetize Your Account with Inbuilt Tools

Instagram provides some inbuilt monetization tools that can help you earn money directly:

  • Instagram Reels Bonus – Earn up to ₹35,000 per month by posting engaging reels regularly.
  • Instagram Badges – Fans can pay to show support during your live videos. You earn from badge sales.
  • Instagram Subscriptions – Offer exclusive content, lives, stories etc., to subscribers who pay a monthly fee.
  • Instagram Shop – Add shoppable posts and product tags so users can easily buy from your posts.

7. Participate in Brand Campaigns

Keep an eye out for social media campaigns by brands where they invite influencers to participate. These often involve creating special content around a theme to win rewards or cash prizes.

Some examples of Instagram campaigns:

  • Photo contests by tourism boards to highlight travel destinations.
  • Hashtag campaigns by food/beverage brands.
  • Product seeding campaigns where brands send products to try and review.
  • Video submission contests by brands focused on creator content.

8. Get Featured on Other Accounts

Seeking how to make money on Instagram without followers? You can earn money by featuring your content on other popular accounts related to your niche. For example – getting your travel photos featured on big travel handles.

Ways to get featured:

  • Tag and share your best content with relevant popular handles.
  • Use hashtags followed by these handles to get discovered in their search feed.
  • Participate in follower contests of these handles.
  • Directly reach out and pitch how featuring your content can benefit their audience.
  • Offer to create co-branded content that they can feature.

9. Test and Review Products

Brands often look to partner with influencers to test and review their products. The compensation can be in the form of free products, commission for sales driven or monetary payment.

Types of products you can review:

  • Fashion – clothes, accessories, jewelry etc.
  • Beauty – makeup, skincare products
  • Food & beverages
  • Home Products – furniture, decor items
  • Travel gear – bags, luggage etc.
  • Tech gadgets – phones, laptops, cameras

To stand out, provide detailed and honest reviews highlighting pros/cons. Compare the product with alternatives in the market. Share high-quality photos and videos showcasing the product in real use.

10. Get Paid to Post User Generated Content

Brands often source UGC (User Generated Content) from customers to use in their own marketing. They pay influential creators to get the rights to use their quality content.

Ways to get paid for your UGC:

  • Share your best content on your profile using relevant brand hashtags.
  • Tag and reach out to brands directly showcasing content they could benefit from.
  • Participate in branded UGC contests and challenges.
  • List your content in UGC marketplaces like Tribe, Whalar, Snapwiire etc.
  • Leverage influencer networks like Viral Nation, and Grapevine Logic to get matched with paying brand partners.

Grow Your Instagram Following

To maximize your earning potential on Instagram, focus on growing your account to reach more users. Some tips:

  • Post daily – Multiple posts per day drive more engagement and reach.
  • Leverage trends – Use trending audios, hashtags, effects etc., strategically.
  • Do collaborations – Collaborate with relevant accounts to tap into new audiences.
  • Run contests/giveaways – Offer prizes and free products to gain followers.
  • Engage meaningfully – Reply to comments, post IG stories and go live often.
  • Optimize hashtags – Use a mix of generic and niche hashtags to get discovered.
  • Promote account – Run Instagram ads, and cross-promote from other social networks.
  • Analyze metrics – Track growth, and engagement and optimize based on insights.

The Road Ahead

Instagram offers immense opportunities to earn money as an influencer, creator or seller in India. With a powerful presence on Instagram, you can build authority around your niche, partner with brands, sell your own offerings and leverage inbuilt monetization tools.

Focus on creating high-quality content consistently, building engagement with your audience and collaborating strategically with brands and handles to maximize your income potential on Instagram.

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1. Do Instagram users get paid?

Instagram users typically do not get paid directly by Instagram. However, influencers can earn money through sponsorships and affiliate marketing.

2. How much Instagram pay for 1k?

Searching for how much does Instagram pay for 1,000 views? Instagram does not compensate users for their high followers or post engagement. On Instagram, making money via sponsorships and branded content is possible. On average, accounts with 1,000 followers generate $1,420 per month. Up to $100 per sponsored post can be earned.

3. How do you get paid for reels?

Looking for how to earn money from Instagram reels? Sign up for the Reels Play Bonus program to monetize your Instagram Reels contributions. The program requires getting at least 1,000 views within a month to receive a bonus.

4. Does Instagram pay you for likes?

To earn money with Instagram Reels, meet the eligibility criteria. Accounts require a certain number of followers, post engagement, and respect for the guidelines set by the community.

5. When Instagram start paying you?

Users do not get paid for likes on Instagram. Influencer earnings can be influenced indirectly by likes as they improve engagement and attract new brand deals.

6. Which social media pays the most?

With various payment options available on social media platforms, including gifts, sponsorships, and subscription models, in addition to just view count payouts for creators – identifying which platform pays the most for views is tricky. Regarding revenue, Facebook, YouTube, and Instagram are the three biggest platforms.